Empathica’s Vice President of Product, Lee Kennedy speaks about the challenges and opportunities of structured and unstructured customer feedback. Learn how retailers and restaurateurs can use these multiple channels to get the “Big Picture” of the customer experience and out how your brand can:
- Take advantage of both structured and unstructured data
- Put all the customer feedback into the right context
- Drill down to specific issues which will help you and your managers make informed strategic decisions
