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Five Ways You Can Reach The Digitally Connected Customer
Digital technologies have changed the way people share information and interact with brands. Consumer behavior is evolving so rapidly, how can brands keep up and reach these digitally connected...
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Give customers the choice to start their journey on one channel and finish it...
Retail continues to change at a dramatic pace as consumers continue to embrace digital technologies and raise their expectations. Many retailers begin to wonder, what is the future of retail. This...
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Customers think in terms of journey, not touchpoints
Do you sometimes have the best experience with a company’s call center representative and then have the worst experience on its sales floor? Would you give your overall experience with this company a...
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7 ways to win the attention of your distracted customers
Brick-and-mortar retailers now not only have to compete with their competitors but also their online counterparts for customers’ attention. This poses a challenge for retailers — how do you keep...
View ArticleSo What Exactly is Text Analytics?
Listen to Jason Dea, Director of Product Marketing, explain what Text Analytics and Natural Language Processing is. Learn how you can use these powerful solutions to: Gain insights gathered from...
View ArticleHow does Empathica take the Customer Experience into account when it comes to...
Listen to Simon Palmer, Chief Technology Officer, speak about how Empathica takes the customer experience into account when it comes to product design and development. In this video Simon explains: Why...
View ArticleHow collecting underpants is similar to collecting data to improve Customer...
Listen to Lee Kennedy, Vice President of Product, speak about how collecting guest and customer feedback mirrors the grand scheme of making profit by the Underpant Gnomes of South Park fame. In this...
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Use this Father’s Day to build restaurant Customer Loyalty
Are you planning to loosen up your purse strings this year for your dad? According to this article by the National Retail Federation, Americans are expected to spend a total of $13.3 billion this...
View ArticleWhy do brands need to listen to the full spectrum of Customer Feedback?
Empathica’s Vice President of Product, Lee Kennedy speaks about the challenges and opportunities of structured and unstructured customer feedback. Learn how retailers and restaurateurs can use these...
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Retailers, stop blaming showrooming for your lost sales
Showrooming, a phenomenon when customers browse a retailer’s merchandise in-store only to purchase it elsewhere, has been seen as a threat and a scapegoat for sales woes. If you firmly believe that...
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Your customers may buy from you but would they vouch for you?
Building customer loyalty used to be a simple concept — it’s about getting it right the next time, every time. Furthermore, you want your customers to love every experience with you — to a point that...
View ArticleWhat are the Challenges Facing Location Managers with Social Media Feedback?
Listen to Bruce Warren, Vice President of Marketing, speak about the challenges location managers in stores and restaurants face today. In this video Bruce talks about: Why current approaches in...
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Are you ready for the truth? Time to tap into Customer Feedback on Social Media
Brands are eager to learn what customers think about their services and products and they want nothing more than open and honest customer feedback. Social media has made it easy for customers to share...
View ArticleWhat are some trends in Customer Feedback and how is this changing Customer...
Listen to Dr. Gary Edwards, Chief Customer Officer, reveal some trends in customer feedback and how these trends are changing Customer Experience Management. In this video Gary explains: How...
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5 ways to go above and beyond with customer service
Customers don’t always remember the products they purchased or the service they received after the fact, but they will always remember the little gestures you made that enhanced their overall...
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Customers don’t think in channels, they see your brand as one entity
Shopping used to be simple — customers would browse in-store, touching and trying on the products, interacting with the floor associates and finally making a decision whether to purchase or not. Since...
View ArticleWhy Combine Solicited and Unsolicited Customer Feedback?
Empathica’s 3rd Party Feedback and Text Analytics solution provides brands with an end-to-end view of multiple channels of customer feedback to drive action. A combination of structured surveys and...
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How to grow your business through Word of Mouth
There is no better way to promote your business than through word of mouth. It is not only the least expensive advertising you can get but also the most effective. According to a recent Empathica...
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Do you know what your customers are truly saying about you?
Social media is both good and bad news for brands — on one hand customers can quickly spread their good words about you, on the other hand they can air their negative opinions within seconds. In...
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Surveys + Social Feedback make a killer combination to drive action
Combine Surveys and Social Feedback to Drive Action Driving the right kind of business changes to reflect constantly evolving guest sentiment requires a consolidated view across all actionable feedback...
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